How do I get AI consulting clients by making videos about software my industry already uses?

A partner of mine started a YouTube channel and had about 1,500 subscribers within a month, plus a steady flow of leads. His videos aren't fancy. He sits at his computer and shows what he did.

What he did differently was the topic. He didn't talk about AI in general. He showed AI working inside software that business owners already pay for.

Why don't generic AI videos work?

Because there are millions of them. "Claude came out, here are six things you can do with Claude" is the most crowded video on the internet. Your competition on general Claude content is insane.

"If you just go like, oh, Claude can now do this, who gives a damn?"

What should the videos be about instead?

Pick one tool a specific trade already uses and show AI doing a real task inside it. Something like: are you an HVAC company owner? Here's how Claude can work in Jobber if you use the in-app browser, then do this, this and this.

Every Jobber user who sees that thinks, "holy." And who's Jobber's audience? People with actual money who actually want to hire you.

I think the term is being a barnacle on somebody else's success. It's the same reason Salesforce implementers exist. Salesforce already has all those businesses. You just go offer them help.

What happened when someone tried it?

This is my partner's story as he told it to me:

• He made a video about using Claude with QuickBooks. QuickBooks called him the next day.
• He got multiple inbound requests from accountants wanting to pay him thousands of dollars to build software or workflows.
• He did the same thing for Jobber. They called him the next day too, and he heard from plumbers and roofers who wanted him to build things for them.
• All of this was in the first couple of weeks of launching the channel.

He didn't really know what he was doing. He just started posting.

How would I do this in my own industry?

Start a media brand where video is the key, primarily YouTube, with socials, a newsletter and a website around it. Make one or two 10 to 20 minute videos a week about AI for your niche.

For an independent insurance agent, "here's how Claude helps with insurance" would probably work, just not as big. The gold is walkthroughs: here's how I used Claude with AMS 360, here's how I use Claude with Agency Zoom. You show people how AI streamlines the software they already live in. That's a home run.

For other trades, go deep. Make five videos on how home cleaning companies should use Claude, instead of one video on what Claude can do. More on picking the trade in how to choose an AI consulting niche.

What's the catch?

You have to know more than your viewers. You can't just be normal. You've got to be at least one or two steps ahead of everybody watching.

Polish is not the catch. My partner's videos were fine, not great, and they still worked in month one. If production is what's stopping you, read why YouTube doesn't need polished videos.