Building modern,
creator-led
local media brands.
I launch local newsletters and media companies that actually get read. 22+ launched. 145k+ subscribers. No fluff.
TJ LARKIN
LOCAL MEDIA OPERATOR_
My
Businesses
Local Media HQ
Podcast, newsletter, and consulting brand that helps people launch modern, creator-led local media brands.
LightBreak
The complete operating system for launching and running a profitable newsletter.
Hometown Legend
Turning realtors and mortgage pros into local media personalities.
Insure Metrics
Insurance agency management platform helping owners manage their entire business from one suite.
Side
Projects
Websites, experiments, and side businesses I build. Some make money. Some are just interesting ideas I wanted to see exist.
Your Story
Custom AI songs for people, businesses, and brands.
AI Lab
AI consulting and training for Austin-area businesses.
Vibe
Interactive site exploring simulation theory. The math, the clues.
Bot
Soviet-era ChatGPT. Monitored, censored, ideologically correct.
Sounds
I Make
I make music with AI. Growth mindset tracks for my kids. Songs about our life. Weird ideas I wanted to hear out loud.
Ahead & Behind
Growth Mindset
One More Prompt
AI/Builder
Sunk Cost
Growth Mindset
Comfort Will Cost You
David Goggins
Every Day Adds Up
Darren Hardy
What If We Win
Growth Mindset
Want a custom song? Check out Songs For Your Story
Who
Am I?
I spent nearly twenty years in insurance. I loved clients but hated the speed. So I quit to build media.
In the last year I launched twenty-two local newsletters and grew them to over 145,000 subscribers.
Now I share what works, help other operators get off the ground, and partner on the most interesting projects in local media.
How I
Think
Operating principles for business and life.
Act With High Agency
If I want something to exist, I move first. I assume it’s on me to push the ball forward, not someone out there.
Action Reveals Information
Most questions get answered faster by doing the thing. I’d rather run a small real-world test than endlessly debate hypotheticals.
Skin In The Game
If I benefit from a decision, I should share the risk too. I trust people more when their downside is tied to their own ideas.
Give First, Without Keeping Score
I try to help long before I need anything. The best opportunities usually show up months or years after the first favor.
SCALE FASTER.
I work with a small number of people and teams who want to move fast and actually ship.
Done-With-You
Full build and ongoing playbook for founders who want the asset without the work.
INQUIRELatest
Episodes
Resources_
Family First.
Most of my favorite ideas come from trying to build a good life with them.
