I’m on a mission to transform local media with newsletters that people love and host the top podcast that sets the standard for industry insights.
- Founder Larkin Media
- Local marketing agency that brings communities and businesses together
- Creator Local Newsletter Insider
- The top podcast/newsletter about the new wave of digital-first local media brands
- Co-Founder Inbox Scoop
- Scaling digit-first local media brands throughout the US
I’m on a journey to transform local media by bridging the dependable heart of traditional neighborhood news with the powerful engagement of digital innovation. Through our local newsletters, like Leander Scoop, I bring communities closer with positive and relevant stories that matter. My Local Newsletter Insider podcast shares the strategies behind this success, helping other entrepreneurs create thriving local media ventures. And with Inbox Scoop, I’m scaling this vision nationwide, ensuring every community can enjoy a vibrant and inspiring local news experience.
Ready to build something amazing together? Let’s connect.
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Or, here are my most recent articles.
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The Complete Guide to Running a Local Newsletter Business
Before we dive into the nuts and bolts, let me be brutally honest: if you think you’re going to jump… Read More -
From Insurance to Newsletters: How I Pivoted My Career
The insurance industry was heading for massive disruption, and I knew it. As AI technology rapidly advanced, I could see… Read More -
The Local Media Land Grab Has Started
The media landscape is experiencing a fundamental shift that’s creating unprecedented opportunities for savvy business owners. While traditional local newspapers… Read More -
A Cold Call Reveals the Reality of Running Digital News in 2025
I recently cold-called a legacy local media company and had one of the most interesting conversations I’ve had in a… Read More -
Value First, Pitch Second: The Strategy That Actually Works
Businesses are fighting harder than ever for their audience’s attention due to a saturated marketplace. Yet most are using the… Read More -
From Beach Town Newsletter to Regional Media Empire: Kyle Scott’s Local Newsletter Playbook
Local-media veteran Kyle Scott joins TJ Larkin to unpack how a tiny beach-town newsletter ballooned into a 17,000-subscriber powerhouse—and why… Read More
Thank you to Nick Gray, Patron View, and his team for helping me build this site.