Every episode, newest first
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2025
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He went from one newsletter a week to three and the readers stayed
Shane jumped from one issue a week to three while working full time—and the readers stayed. First-week churn, a week of calling for press releases, and the event calendar that saved his weekends.
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A full-time job, 10,000 readers, and a one-hour newsletter
Shane grew BOQ Today to 10,000 subscribers in eight months, sold 90% of his ad slots six months out, and writes each issue in about an hour with ChatGPT and his click data. Exactly the workflow I built lightbreak for.
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Why Scott Brodbeck won't run those junk ads
Scott built his own automations, grew to 45,000 newsletter subscribers, and shares revenue with Popville. What programmatic actually pays, and how the partnership works.
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Six DC sites, two sales reps and 100+ Zaps
Scott started ARLnow in 2010 and now runs or partners on six DC-area sites. Fifteen years of how to make money, sell ads, and automate the boring parts. The elder-statesman episode.
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Don't start a local newsletter to get rich on ads
Trenton grew Wilmy Weekly to about 10,000 subscribers in Wilmington, NC. He treats it as a long-term community play and says ad sales are the slow part. Honest and useful.
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Mike Higgins' first issue of Green Bay Buzz, edited live
A Green Bay home flipper is about to send his first newsletter, and we go through it section by section—then fix his Facebook ad before it costs him more. Basically a live workshop.
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3,300 subscribers in 90 days with a dining and events newsletter
John launched Scottsdale Scoop on January 1 and hit 3,300 subscribers in three months—Facebook ads and Reddit did the work. Then he started chasing high-ticket sponsors.
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Discount cards, a Monopoly board and the $10,000 he turned down
Michael explains how a discount card, a happy hour and a Monopoly board beat chasing ads—and what he's building next with Newsletter Ventures.
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He turns down $10,000 ad deals to protect the vibe
Michael says creative revenue beats ad revenue: bulletin board ads, a gray inbox background, and why he wants to die owning his newsletter. The most quotable guest I've had.
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How a suburban newsletter gets from 3,400 to 10,000
Alex grew Mount Juliet Buzz to 3,400 subscribers on referral contests. We get into talk-show videos, splitting the newsletter in two, and selling 12-month exclusive sponsorships.
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Why Mount Juliet Buzz isn't chasing $150 ads
Alex runs Mount Juliet Buzz with a realtor and his wife. How a Facebook group fed the list, why open rates matter less than he thought, and what he'd rather sell than small ads.
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Pick up the phone and sell ads, says the Arlington Bagel
Billy grew Arlington Bagel to 3,500 subscribers in six months with Facebook ads. His advice: call the businesses your readers click on, and sell to advertisers with high customer lifetime value. Pick up the phone.
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How a Wichita Instagram page became a 25,500-subscriber newsletter
Landon started Wichita Life on Instagram in 2017, added a newsletter in 2020, and now has 25,500 subscribers and six figures a year, mostly sponsors. Nine years, compounding.