Every episode, newest first
Page 2 of 4 — Feb 6, 2026 back to Sep 5, 2025. Back to the podcast page →
2026
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A local media company is calling about Shane's newsletters
Shane runs newsletters with 32,000 subscribers, and a long-established company wants to talk about buying one. His honest take: selling the ads is harder than growing the list. True at every size.
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Buying and rebuilding a legacy local media brand
Keith bought five monthly print papers in 2020 and made them digital first—yet print is still over 70% of his revenue. A real look at how the mix works mid-transition.
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Start on Instagram and reach 41,000 Salem followers with a phone
Jacob grew What's Happening Salem to 41,000 Instagram followers in about a year and a half. He names the four video types that work, how he prices them, and why he thinks the window is closing.
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A local newsletter built on one person's voice, funded by a plumbing owner
Amy runs Clevelandish for a boss who funds it—and hit 33,000 subscribers in ten months by sounding like a person, not a news outlet. Voice is the whole trick.
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How to sell newsletter ads: lessons from a sponsorship coach
Justin and his wife have earned over $5 million from brand deals. His pitch advice for local advertisers: custom proposals beat packages, every time.
2025
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Newsletters are still early, and niche wins
Dan on why it's not too late for newsletters, why narrower beats scale, and how to sell local ads with a spreadsheet and relentless follow-up. A calm, useful hour.
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How Salina 311 hit $500k in a town of 60,000
Matt's Salina 311 reaches 30,000+ members in a town of 60,000 and expects north of $500,000 this year—mostly automated, no ad spend, paid by readers plus a legal-notice contract. The ceiling in small markets is higher than people think.
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How he turned PR firms into repeat advertisers
Nick runs KC Daily solo for a metro of 2.5 million. His best advertisers come through PR firms now—he covers their releases, shows up to their events, and sends them click numbers. Cheap, repeatable, smart.
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How Nate Spangle built Get Indiana into a half-million-dollar media company
Nate turned a podcast nobody heard into Get Indiana, a statewide media company closing in on $500,000. His customers are the insurers and banks that can't get a like on their own posts.
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What Alex Hormozi told a local newsletter operator
Jas paid for a call with Alex Hormozi and shut down his side business the next day. Now he's building a 30-day break-even offer and a 25-day giveaway for Winnipeg Digest. Expensive advice, applied fast.
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How Catskill Crew makes money beyond ads
Michael runs Catskill Crew with about 40,000 subscribers and monetizes with a wax-sealed mailer, board games, and real estate plays. Nobody else in local media thinks like this guy.
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A 31-year retail broker built a 10,000-reader newsletter by being the face of it
Jimmy took CHS Happenings from zero to 10,000 subscribers in Charleston by being the face of the brand. His take: Instagram beats LinkedIn for readers. He's right.
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Why “ugly” ads work in a 20,000-person market
Tance runs The Miss Lou Brew across two towns on the Mississippi. Cheap-looking video ads win, he sends two to three times a week, and the newsletter feeds his coffee shop. Ugly works.
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3,000 subscribers in a year with no Meta ads
Nick grew NoHo Nick to about 3,000 subscribers on TikTok, Instagram and Reddit—with an 84% open rate and his first ad revenue. Small list, real business.
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A dinner club your audience fills for you
Rae built DNNR so creators can sell dinners without planning one. A podcaster with 4,500 Instagram followers and no email list filled seven tables on his first try. Events are underrated.
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A local newsletter for startup founders hit 5,200 subscribers in four months
Four months into the LA Grind: a $29 membership with 37 members, events every week, sponsors booked through November, and a six-figure run rate. Early days, right instincts.
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Finding advertisers with lead gen ads
Ashlyn runs Cypress Digest near Houston. A $10-a-day Facebook lead ad pulled 75 advertiser leads in a week for about $60. Then she actually worked them—listen for how.
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A paid happy hour, Rivian calling and cold email for sponsors
John's first paid happy hour was at the W, and Rivian wants to pay him to host. Plus the $4 mailboxes he uses to cold email sponsors. Scottsdale Scoop is a sales masterclass.
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A 300-listen podcast that feeds a 40,000-follower Instagram
Jacob turns small podcast numbers into big clips—green screen reels, sponsor packages, and a new social agency on the back of it. The podcast is the raw material, not the product.
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Local podcasts grow with geo-targeted audio ads
Paul on the 8-to-10-minute local news podcast format and the geo-targeted audio ads he uses to find listeners. Audio is a real lane for local.