How should I set up QA between newsletter writers and the final editor?
Short answer
Put a QA step between the writers and the editor. An ops person checks each newsletter for mechanical errors like broken links, wrong locations and factual slips, so the editor only reads for context and voice. Give every newsletter its own task with a linked doc, a checklist and source links so nobody works from memory.
My editor shouldn't be the one catching broken links. That's the whole idea behind the QA step.
What does the workflow look like?
- Writers finish the newsletter.
- An ops person QAs it for structural and factual errors: broken links, wrong locations, factual slips.
- The final editor reads it for context and voice only.
"Her primary role is QA-checking newsletters from the writers before they reach the editor, catching structural and factual errors like broken links and wrong locations, so the editor's review stays focused on contextual issues."
How does the QA person learn the work?
By doing it first. Our ops person wrote three to four newsletters before taking on QA, so she knew what a good one looks like and where mistakes hide.
How do I keep writers from relying on memory?
Every newsletter gets its own task with a linked Google Doc, a checklist and the source links. Status changes trigger notifications, so the next person knows it's their turn. When we set this up in May 2026 it lived in ClickUp. The structure matters more than the tool.
How do I handle daily recurring checks?
One parent task with subtasks, and the parent only completes when every subtask is checked. Our daily message check has four:
- Instagram comments
- Facebook comments
- The brand's email inbox
- Newsletter poll comments, Fridays only, since a weekly check the day after the send is enough
I built the whole system in one pilot brand first, then saved it as a template for every other brand.
How much polish does each section need?
Less than you think, for some inputs. Ask what the reader would do differently if it were merely good. If instead of finding the absolute 10 best events we put in six pretty good ones we found quickly, what changes? Separate the things readers can compare and catch from the things they can't, and spend QA effort on the first group. More in how to cut newsletter production time.
Answered by TJ Larkin. From team onboarding and workflow calls in May 2026 and a February 2026 Local Media HQ podcast episode. Last updated .