The Power of Local Media
I have been noticing an interesting trend lately: many successful entrepreneurs are talking about the massive growth potential of in-person...Read More
Articles
Breaking Down Our Newsletter Advertising Journey
I want to share some transparent numbers and insights from our recent experience running ads to find advertisers for our...Read More
Celebrating 25K Subscribers
We just hit 25,000 subscribers on our six local newsletters launched last month. We’re getting ready to start monetizing soon...Read More
I Taught a Local AI Workshop: What I Learned About Business Owners
I hosted a local AI training this morning after promoting it through our local newsletter. We had 90 people sign...Read More
The Complete Guide to Running a Local Newsletter Business
Before we dive into the nuts and bolts, let me be brutally honest: if you think you’re going to jump...Read More
From Insurance to Newsletters: How I Pivoted My Career
The insurance industry was heading for massive disruption, and I knew it. As AI technology rapidly advanced, I could see...Read More
The Local Media Land Grab Has Started
The media landscape is experiencing a fundamental shift that’s creating unprecedented opportunities for savvy business owners. While traditional local newspapers...Read More
A Cold Call Reveals the Reality of Running Digital News in 2025
I recently cold-called a legacy local media company and had one of the most interesting conversations I’ve had in a...Read More
Value First, Pitch Second: The Strategy That Actually Works
Businesses are fighting harder than ever for their audience’s attention due to a saturated marketplace. Yet most are using the...Read More
From Beach Town Newsletter to Regional Media Empire: Kyle Scott’s Local Newsletter Playbook
Local-media veteran Kyle Scott joins TJ Larkin to unpack how a tiny beach-town newsletter ballooned into a 17,000-subscriber powerhouse—and why...Read More