Businesses are fighting harder than ever for their audience’s attention due to a saturated marketplace. Yet most are using the exact wrong approach—leading with sales pitches instead of genuine value.
The companies that break through the noise understand a simple but powerful principle: give first, ask second. This fundamental shift in thinking can transform your marketing results and build lasting customer relationships.
Table of Contents
Most Businesses Market Backward
Most businesses get marketing completely backward.
They send newsletters only when they want to sell something. They make every message about how great they are.
They focus on pitching instead of providing value. Smart businesses flip the script: value first, pitch second.
Model That Works
Local newsletters prove this works perfectly.
People eagerly open them because they deliver genuine value—community updates, events, and information people actually want.
The pitch comes only as a small ad or casual mention in your editorial.
Follow the Same Approach
Company newsletters should follow the same approach:
- Teach something useful
- Make people laugh
- Entertain in meaningful ways
- Add value that makes people want to read
The Results
When you consistently deliver value before asking for anything, people actually open your messages. They trust you. They feel appreciation instead of annoyance.
Your conversion rates improve dramatically while simultaneously building your brand.
The revenue might come slower at first, but grows much larger over time. The value of your brand—which people look forward to hearing from—becomes incredibly strong.
Value first. Pitch second. It’s simple but powerful.
Conclusion
The most successful businesses understand that marketing isn’t about interrupting people with sales messages—it’s about earning the right to their attention through consistent value.
By flipping the traditional script and leading with genuine helpfulness, entertainment, or education, you build something far more valuable than a single sale: you build trust, loyalty, and a brand people actually want to hear from.
Start with value, and the sales will follow naturally.