I have been noticing an interesting trend lately: many successful entrepreneurs are talking about the massive growth potential of in-person events. They predict 10-100x growth in all aspects of events in the near future. But there is a crucial piece missing from these conversations: how exactly do you get started?
Table of Contents
The Missing Piece
The answer is surprisingly simple:
Build a local media company.
Even the best event concepts will fail without one critical element:
An audience.
Building an audience can be challenging in most niches.
But there is one type of audience that is far easier to build than any other:
A local audience.
Future Leverage
When you build a local media presence, you are creating an asset that can be leveraged in countless ways.
This audience becomes your foundation for future opportunities.
Whether you are planning events or exploring other ventures, having an established local following gives you immediate advantages.
Conclusion
The path to successful in-person events starts with building a strong local media presence. It’s the most straightforward way to develop an engaged audience that you can activate for any future endeavors.
Want to learn more about building local media and creating successful events?