Hi, and thanks for reading more about me!
My name is TJ Larkin. I live in Austin, Texas.
My Story
After nearly two decades in insurance—starting as a storm-chasing property adjuster and eventually owning a $9 million Allstate agency in Southern California—I grew restless with the industry’s reluctance to embrace technology. I sold my profitable agency to bet on the future of AI, software, and emerging tech.
Current Ventures
Today, I’m pioneering hyperlocal media through Larkin Media, operating newsletters like Round Rock Scoop, Leander Scoop, and West Austin Scoop. We’ve built 30,000+ engaged subscribers in 8 months by combining community journalism with modern digital marketing and AI automation.
As Co-Founder of Zeel AI, I’m democratizing advanced AI for businesses that want powerful tools without technical complexity. We’re building comprehensive, white-label-ready AI solutions that actually work for real businesses.
As Co-Founder of Insure Metrics, I continue serving the insurance industry with SaaS tools that help agents optimize workflows and grow their businesses using advanced analytics and automation.
Sharing Knowledge
Beyond running my own ventures, I teach other entrepreneurs through Local Newsletter Insider—my YouTube channel, newsletter, and Accelerator program that helps operators launch profitable local media brands.
My mission is to revolutionize local media by blending newsletters with social media while staying ahead in the AI landscape.
Social Media Links
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The End
To keep reading, visit my blog here for my latest articles.